We Execute Strategy. We Deliver Command.
Focus is guaranteed by a company, not by a product page. This is that company.
What we do, and who does it
These are not 6 things to buy. They are what makes a 20-day blueprint and a 60-day launch a commitment we are willing to sign.
Lead capability
Agents that carry a decision from intent to execution, and advisory models that shorten a review without ever holding authority.
Bespoke systems, built rather than resold. AI, RPA, blockchain and machine learning where they earn their place.
The operating model first, the software second. In that order, deliberately.
Making the numbers a leadership team acts on legible, and making them arrive before the invoice does.
Automating complex processes without sacrificing compliance — the discipline Focus is built out of.
An in-house research centre working alongside two PhDs and university faculty, applied to client problems.
Who signs the work
6 named people, with roles. The wider team is on the careers list below; what matters here is that there are names attached to the work.
Radoslav Dutina
Chief Executive Officer
Sanja Jovetić Biga
Chief Operating Officer
Ivica Florović
Chief of Technology
Dunja Kurjakov
Head of Delivery
Jovana Rajković
Head of People Operations
Stefan Biga
Strategy & Growth Partner
Lead capability
3 offerings, sold separately or as the foundation of Focus. Each puts the human decision in the same frame as the machine's suggestion — which is the only version a governance buyer can accept.
AI Advisor
Reads the case file before the committee does. It surfaces the flag, the relevant precedent and the missing document, and presents them with the accept-or-reject control alongside. It shortens the review; it does not make the decision.
Recommendation Engines
Models trained on an organisation's own decision history that rank the options and show their reasoning. A reviewer starts from a shortlist with the evidence already attached, instead of from a blank page and a folder.
Focus Agentic Solution
The productised form. Agents carry a decision from intent to execution across the systems of record, routed through the client's own delegation of authority, with every step recorded against the person who took it.
The company, in figures
70+
professionals
80+
partners
30+
solutions delivered
Careers
Engineers care where the team is; buyers do not. So both locations are named here and in the footer — the headquarters in Abu Dhabi, and the in-house engineering and R&D centre in Novi Sad.
Management and development of a team of 20 engineers across multiple projects. People leadership first, hands-on development second.
Novi Sad
Technical and coordination ownership of a single client project, end to end — from technical decisions to day-to-day client contact.
Novi Sad
Business requirements, analysis, documentation, solution design and proposals. Arabic speaker.
Abu Dhabi
Nothing here that fits?
We hire ahead of the roles we post. Tell us what you do.
office@rationaletech.comThe next step
20 days, or it's free. 15 minutes to scope it.
3 Enterprise Partners per quarter.